Social Media Strategies

Social Media presence is nowadays fundamental for any online business. But being active on social platforms doesn’t stop at creating a profile and posting every once in a while. Social media, and their users, require a constant presence and a professional approach to a tool that is too often regarded as a playful environment. First of all it’s necessary to research your target audience and choose the most suitable channel: not all brands are equal and neither are the social media platforms. We will then study the best tone of voice for your brand and we will craft an editorial plan.

Why invest in Social Media

Over 80% of adults worldwide have at least one social profile that they check and update regularly. Such figures give a clear idea on the level of visibility guaranteed by social media. It is important to carefully manage such exposure, addressing the right target and using the right tone. Especially for businesses, for which the potential of brand visibility on social can only be actualised with a well structured communication strategy.

Why Digital Junkies

To deal with the increasing complexity of the technological and digital world of online marketing we at Digital Market went for simplicity and clarity. We want our clients to understand what why do and why it is better to invest their budget on a channel rather than another one. We want to impress our clients with facts and figures, not with convoluted jargon.

Clear and simple: the Digital Junkies formula

Our Social Media services cover many activities, including the following:

Community Management

We will select the best target audience, create the right messages and create an editorial plan suited to your brand. This will allow you to reach a wide audience which, as we know, is not always easy to deal with. The social world is fast and volatile, customers expect a response faster than they would on more traditional channels, such as emails, and criticalities has to be dealt with quickly and professionally.
We will save you the time of posting content and replying to messages and it will be soon evident how this will help your business improve.

Social Media Advertisement

This goes under the umbrella of digital advertisement, but the great advantage of advertising on social media is to target people directly, rather than keywords. Advertisement on social channel allows you to connect your brand with specific categories of people, based on criteria like age, interests, job and much more. In short: only people potentially interested in your brand. Social Media Advertising is a direct connection between your brand and your target, which means higher chances to sell your products or services.

Brand Reputation

Creating the social presence of your brand and growing its influence is a process that takes time and careful planning. Brand reputation means what the online users think of you and this is not only influenced by the most evident expression of consent or dissent – the reviews – but also by the perceived sentiment around your brand. This is honed by a constant and careful attention on how your business is mentioned not only on the platform where you have a profile, but anywhere else on the web.

Social Media for Business

Social Media business profiles need to be handled with a level of professionalism that reflects the company’s values and qualities. If you choose to manage your social media strategies internally it’s important that the staff is qualified for the job.
We offer training programs to teach how to spot the right target, how to create effective content and how to develop a social media strategy tailored to your brand and your audience. Most importantly we will help you to learn to measure your success.