Social Media Strategies
Social Media presence is nowadays fundamental for any online business. But being active on social platforms doesn’t stop at creating a profile and posting every once in a while. Social media, and their users, require a constant presence and a professional approach to a tool that is too often regarded as a playful environment. First of all it’s necessary to research your target audience and choose the most suitable channel: not all brands are equal and neither are the social media platforms. We will then study the best tone of voice for your brand and we will craft an editorial plan.
Clear and simple: the Digital Junkies formula
Our Social Media services cover many activities, including the following:
We will select the best target audience, create the right messages and create an editorial plan suited to your brand. This will allow you to reach a wide audience which, as we know, is not always easy to deal with. The social world is fast and volatile, customers expect a response faster than they would on more traditional channels, such as emails, and criticalities has to be dealt with quickly and professionally.
We will save you the time of posting content and replying to messages and it will be soon evident how this will help your business improve.
This goes under the umbrella of digital advertisement, but the great advantage of advertising on social media is to target people directly, rather than keywords. Advertisement on social channel allows you to connect your brand with specific categories of people, based on criteria like age, interests, job and much more. In short: only people potentially interested in your brand. Social Media Advertising is a direct connection between your brand and your target, which means higher chances to sell your products or services.
Creating the social presence of your brand and growing its influence is a process that takes time and careful planning. Brand reputation means what the online users think of you and this is not only influenced by the most evident expression of consent or dissent – the reviews – but also by the perceived sentiment around your brand. This is honed by a constant and careful attention on how your business is mentioned not only on the platform where you have a profile, but anywhere else on the web.
Social Media business profiles need to be handled with a level of professionalism that reflects the company’s values and qualities. If you choose to manage your social media strategies internally it’s important that the staff is qualified for the job.
We offer training programs to teach how to spot the right target, how to create effective content and how to develop a social media strategy tailored to your brand and your audience. Most importantly we will help you to learn to measure your success.