Training for Companies

Our training courses cover all the most important topics related to online marketing. We at Digital Junkies offer training sessions for your company, run by qualified professionals and covered by an extensive documentation. The courses can be done directly in your office or via online video conference.

Why invest in training?

Investing in staff training means saving in the medium- to long-term range. Having an agency like Digital Junkies carrying out formative courses to junior staff members will not require to take a senior resource off duty for training the new recruits. Moreover, it will significantly reduce the costs of outsourcing services in the future as the newly trained staff will be able to execute tasks like the production of optimised content or other more technical aspects of a website, limiting the role of the agency to a consultancy.

Why Digital Junkies

To deal with the increasing complexity of the technological and digital world of online marketing we at Digital Market went for simplicity and clarity. We want our clients to understand what why do and why it is better to invest their budget on a channel rather than another one. We want to impress our clients with facts and figures, not with convoluted jargon.

Clear and simple: the Digital Junkies formula

Our training services cover many activities, including the following:

Advertisement platforms

This course will provide the basis to create, manage and optimise paid advertisement campaigns, on platforms such as Adwords and Social Media.
After this, the online advertising of your business can be handled internally.

Analytics tools

Being able to gather and understand traffic and conversion data is necessary for taking well informed strategic decisions and optimise the budget.
At the end of the course, you will be confident enough in using Google Analytics to be able to produce a qualitative analysis of traffic, customer behaviour and conversion optimisation.

Content Writing

Writing content for a website means keeping in mind the final reader but also the search engine crawlers that regularly scan every website for content to identify and categorize for. If the crawlers are unable to fully understand a piece of content and do not recognise its value, the page will not rank on the search engines and it will never reach the user.
Metadata, keyword research, tone of voice, text length and formatting are just some of the concepts that will be dealt with.
We will also focus on WordPress, the most popular Content Management System: a very flexible platform that covers nearly 60% of the market.

Reporting

Creating a final report for specific web marketing activities is a key task. At the end of this course, you will be confident in creating detailed performance reports using Excel, Google Sheets and, for a more graphic output, PowerPoint.
A better way to present your data will positively impact your business.