Training for Companies
Our training courses cover all the most important topics related to online marketing. We at Digital Junkies offer training sessions for your company, run by qualified professionals and covered by an extensive documentation. The courses can be done directly in your office or via online video conference.
Clear and simple: the Digital Junkies formula
Our training services cover many activities, including the following:
Being able to gather and understand traffic and conversion data is necessary for taking well informed strategic decisions and optimise the budget.
At the end of the course, you will be confident enough in using Google Analytics to be able to produce a qualitative analysis of traffic, customer behaviour and conversion optimisation.
Writing content for a website means keeping in mind the final reader but also the search engine crawlers that regularly scan every website for content to identify and categorize for. If the crawlers are unable to fully understand a piece of content and do not recognise its value, the page will not rank on the search engines and it will never reach the user.
Metadata, keyword research, tone of voice, text length and formatting are just some of the concepts that will be dealt with.
We will also focus on WordPress, the most popular Content Management System: a very flexible platform that covers nearly 60% of the market.
Creating a final report for specific web marketing activities is a key task. At the end of this course, you will be confident in creating detailed performance reports using Excel, Google Sheets and, for a more graphic output, PowerPoint.
A better way to present your data will positively impact your business.